Mobile Marketing: Is 'App-vertising' the Answer? - Advertising Age - DigitalNext
. . . 1 billion applications served, 35,000 applications available and more than 30 million devices in market. Apple's meteoric success with the App Store (launched a mere nine months ago) is fueling a mobile-application market boom.IPhone owners download an average of 20+ applications to their devices. Pinch Media analyzed 30-million iPhone app downloads. They discovered that only 5 percent of users would open either a free or a paid app 30 days after the initial download.
This finding, however, did not stop development of new apps for other platforms.
- While the selection is currently limited, you will see more apps on Android. There is a downloading software development kit on the site.
- Microsoft introduced Windows Live for mobile.
- There are quite a few Blackberry apps available on Built for Blackberry. As you might imagine, the apps are mostly news, travel, sports, music and online banking and trading.
- Nokia, with nearly 40 percent of worldwide smart phone market, announced the opening of its Ovi Store with 20,000 apps available for download.
While marketing on the small-screen has its own unique set of problems, I think you will see more embedding of product brands into video or game clips. Some applications provide a needed service, like banking, which is definitely brand building.
You can also find apps for Twitter, FaceBook, MySpace, Flickr and many other social sites I have not visited.
Now, if they would just invent a app that would banish the dirty sock odor from my son's room. LOL