Monday, February 20, 2012

What Does Your Website Say?

Do you know the Mark Twain quote: "Clothes make the man. Naked people have little or no influence on society?" Mr. Twain was a sarcastic man, but the quote is relevant. Is your website naked? Does it expose your lack of design skills with a mix of advertisements, flash presentations and talking characters? Worse, does it appear as a spam site, with site sponsorship; frames; pop up, pop under, peel and exit ads?

For your business or brand to make the best impression, the website should be pleasant to view, regularly updated and easy to navigate. The longer it takes a potential customer to find information, the less likely s/he is to remain on your website.

Web Site Suggestions
  • One way to make your website more user friendly is to provide a link to customer service, preferably with live chat hours.
  • Do not use the animated talking characters (avatars) on your website. If you must use an avatar, make sure the character does not start talking as soon as the site loads.
  • A site index is a worthy addition and may be generated from the sitemap you submit to the search engines.
Web Design Quote

Probably the best advice I can give you is to let a professional design and implement your website. Just request a Web Design Quote from vendors who have been recommended to you by associates and friends.

Web Tips

Web design is more than just setting up a good-looking website. It is important that your website be optimized for search engines, social media and feed syndication. An SSL security certificate is necessary for e-commerce so the customer knows the transaction is secure. You also should think about website maintenance, shared servers and cloud backup as well.

Internet Marketing is a complex process and you might want a professional on your side when other types of questions arise.


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