For your business or brand to make the best impression, the website should be pleasant to view, regularly updated and easy to navigate. The longer it takes a potential customer to find information, the less likely s/he is to remain on your website.
Web Site Suggestions
- One way to make your website more user friendly is to provide a link to customer service, preferably with live chat hours.
- Do not use the animated talking characters (avatars) on your website. If you must use an avatar, make sure the character does not start talking as soon as the site loads.
- A site index is a worthy addition and may be generated from the sitemap you submit to the search engines.
Probably the best advice I can give you is to let a professional design and implement your website. Just request a Web Design Quote from vendors who have been recommended to you by associates and friends.
Web design is more than just setting up a good-looking website. It is important that your website be optimized for search engines, social media and feed syndication. An SSL security certificate is necessary for e-commerce so the customer knows the transaction is secure. You also should think about website maintenance, shared servers and cloud backup as well.
Internet Marketing is a complex process and you might want a professional on your side when other types of questions arise.