Saturday, October 3, 2009

Webcast : Negative Keywords

PPC Negative Keywords: Maximizing the Positive Effect

Tuesday, October 13 - 1 PM EDT

Negative keywords are terms for which you DO NOT WANT your ads to appear in search engine results.
  • What is a negative keyword?
  • Why are they important?
  • How to build a negative keyword list
  • How to maximize the benefit of negative keywords in your PPC campaign
Speaker: Ken Jurina, CEO, Epiar, Inc.
Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.
When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.

Register today for this free event.


jack said...

wow didnt know negative keywords were like that. thanks alot

Sandeep Goyal said...

Great blog. All posts have something to learn. Its great to read that negative keywords can also have positive impact.

"We are an affordable SEO company also excelling in the field of website design, web development, hosting & domain registration."

CyberCelt said...

@jack-It is hard to keep up with all the "tricks" of the trade. I do not.

@sandeep-Could you explain how you do SEO AND agriculture?

pentawebexperts said...

Great Blog. Thanks for pointing great directions for keywords and ideas!


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