PPC Negative Keywords: Maximizing the Positive Effect
Tuesday, October 13 - 1 PM EDT
Tuesday, October 13 - 1 PM EDT
Negative keywords are terms for which you DO NOT WANT your ads to appear in search engine results.
- What is a negative keyword?
- Why are they important?
- How to build a negative keyword list
- How to maximize the benefit of negative keywords in your PPC campaign
Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.
When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.
Register today for this free event.
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4 comments:
wow didnt know negative keywords were like that. thanks alot
Great blog. All posts have something to learn. Its great to read that negative keywords can also have positive impact.
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@jack-It is hard to keep up with all the "tricks" of the trade. I do not.
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Great Blog. Thanks for pointing great directions for keywords and ideas!
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