I just finished reading 30-Minute Social Media Marketing by Susan Gunelius. I highly recommend it if you are new to social media sites, such as Facebook, LinkedIn, Ning and Twitter, just to name some of the hundreds of social networking sites. If you are an old hand at social media marketing, you will find several new resources and techniques.
David Schawbel, the author of the bestseller Me 2.0, a Businessweek columnist and managing partner in Millennial Branding, LLC, states in the foreword:
. . . having profiles on Twitter and Facebook are not enough. You actually have to know how to use them and understand the best practices and the best ways to implement them . . .Did the quote above make you cringe? It is a little intimidating to think about trying something new when we are already busy! Relax; this book is a how-to guide for social media marketing. Moreover, it is a manual on the basic principles of marketing.
What is the social web? Web 2.0, the Internet driven by consumer-generated content. How can social media marketing help your business? By helping you to develop relationships, to build brand awareness, to increase the reach of your publicity and promotions, and to conduct market research.
Start to build your social media marketing plan by immersing yourself in your chosen industry. Read related blogs, press releases and industry news. Follow industry leaders on LinkedIn, Facebook and other social media sites.
Next, you will create, share and discuss your content with interested contacts. You want your content to be shared on social bookmarking sites such as Digg, StumbleUpon and Delicious.
Susan details the three Cs of successful social media marketing:
- Conversation - let it flow.
- Content - share it.
- Control - give it up.
- Conversation -Stop it.
- Content - copyright it, place barriers to sharing.
- Control - hold it tightly.
- How to find your audience.
- What to do about negative comments.
- How to diversify your social media marketing.
- Where to go for help.
- What tools are available and how to use them.
Do you have 30 minutes a day to extend your reach, build your brand, network with others and increase your visibility? If so, Susan has the plan!