Thursday, September 29, 2005

Reporters Without Borders Releases Blog Handbook

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Reporters Without Borders produced Handbook for Bloggers and Cyber-Dissidents as a resource for bloggers in countries with government-owned newspapers and repressive governments. Bloggers in the free world will learn from it as well. Applying journalistic principles and ethics to blogging is a geat idea.

I know the blogosphere is a great place to discover current, offbeat and specialized information. What I did not realize is the impact blogging has on the freedom of speech in countries not of the free world.

Handbook for Bloggers and Cyber-Dissidents

At great risk to themselves, bloggers in these areas post the news as they know it. Frequently, they are the only source of current, truthful information from a specific area of the world.

The handbook explains how to set up, to syndicate, and to establish the credibility of a blog. More importantly, it describes how to blog anonymously in a dangerous situation.

The handbook includes these topics:
  • Bloggers, the new heralds of free expression
  • What’s a blog ?
  • The language of blogging
  • Choosing the best tool
  • How to set up and run a blog
  • What ethics should bloggers have ?
  • Getting your blog picked up by search-engines
  • What really makes a blog shine ?
  • Personal accounts:
    • Germany
    • Bahrain
    • USA
    • Hong Kong
    • Iran
    • Nepal
  • How to blog anonymously
  • Technical ways to get around censorship
  • Ensuring your e-mail is truly private
  • Internet-censor world championship

Tuesday, September 27, 2005

ROI, Engagement, Tracking and Exposure

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Large advertisers want to know the return on investment (ROI) for their advertising dollar. They also want the consumer to engage with their advertising: click, join, opt-in, comment, view demo, submit form, subscribe, click through to another page, request sample, purchase, etc.

In 2004, almost 50 percent of those completing the Jupiter Research Advertiser Executive Survey agreed that "Behavioral Targeting" would have the greatest positive effect on online advertising.

This has not changed. Advertisers are projected to spend an even higher percentage towards better online audience targeting, more efficient media buys and increased marketing results. They are discovering ways to track our behaviors.

ACNielsen Homescan and Yahoo! developed Consumer Direct, a program focused on discovering the link between Web surfing and sales. Some 23,000 households have agreed to participate in a test to monitor their surfing behavior through the Yahoo! network of sites.

There have been 25 campaigns for consumer packaged goods, credit card companies and others, each over six to eight weeks and with an average of seven million Yahoo! users tracked. The offline sales difference between exposed and unexposed groups averages 20 percent! That increase generally translates into around $1 million in additional sales.

Let us all learn from the big guys: Track your advertisements, write engaging content, require action from your visitor, know that exposure is important to your ROI.

Source: Integrated Interactive Marketing: Quantifying the Evolution of Online Engagement

Sunday, September 25, 2005

What is a Focus Group?

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When I worked for the Texas Dept. of Economic Development- Tourism Development, we organized focus groups for new advertising campaigns developed by our ad agency. We had two different groups on three days. About 12-15 people participated in each.

The focus group was structured with a facilitator. First, the participants were told in general what they were going to see and what they were to do. Each focus group was shown the exact same materials in the same order.

The participants were members of the target market, so they were asked to write their comments about each spot or ad, so they could discuss them afterward. Then we would show TV spots and pass around print media (magazine ads). We filmed them so we did not have to keep notes.

It was kind of cool in that we were testing a new TV spot that featured Lyle Lovett. The director of our agency had already okayed the spot and Lyle Lovett had recorded the spot. We were kind of doing a focus group after the fact. It was good that everyone liked it!

The participants received coffee, cokes and ice water. After they saw the spots or print media, the facillator when around the table and asked specific questions of each person. Then the participants were allowed to comment.

They received a $50 check for 2-3 hours of work, I am not sure if they received travel expenses. This was in 2000, so the price has probably gone up.

I know that web conferencing has enabled focus groups online and they would be held in the same way. The main thing is that the facilitator explains the process, without giving hints as to what the outcome should be. Each focus group should be faciliated by the same person, if possible. Filming or recording the focus group is a handy way to capture comments that might otherwise be lost.

Wednesday, September 21, 2005

Visit 3D Dog Expo !

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Man's Best Friend Needs Your Help


Virtual 3-D Dogs Community Expo

This weekend: September 23-25, 2005

According to AnimalPlanet.com, thousands of animals were killed by Hurricane Katrina, while many others are still in need of rescue. Will you help?

All proceeds from this Dogs Community Expo will go to the Petfinder.com Foundation for Animal Victim Disaster Relief.


Petfinder.com is an Animal Rescue Group, please visit http://www.petfinder.com.


Combine exposure and great public relations for your pet-related business through the Dogs Community Expo AND assist the four-legged animal victims of Hurricane Katrina.

EXPO SPECIAL - Donate $50 donation to PetFinder.com Foundation Disaster Relief Fund and you will receive one 3-D Exhibitor Booth, including an eight-seat Web Conference room for the weekend.

As an exhibitor, you will proudly display the DogExpo logo on your website for the next 3 months. This logo demonstrates your support of the Animal Relief Fund to your customers!

Your 3-D Exhibitor Booth includes an eight-seat Web Conference Room which enables you to voice conference and text chat to visitors from around the world who step into your Virtual Exhibitor Booth.

Your booth will be promoted online until the end of January 2006! Find out more about the benefits of an exhibition booth by visiting the link below.

Gain some great PR for your business, become part of the community, and help the four-legged survivors of Katrina. Not everyone can give, so make sure you visit the Dog Expo this weekend to show your support!

God bless you!

Eileen

Visit the Virtual 3-D Exhibition Hall for more details!

Thursday, September 15, 2005

Explore the Blogosphere with Blog Search by Google!

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Google Blog Search is a specialty search engine that will add the content of millions of blogs to your search results.

Blog Search results will include all blogs, not just those published through Blogger (owned by Google). The blog index will be continually updated, so you will always get the most accurate and up-to-date results.

Blog Search will index weblogs written in French, Italian, German, Spanish, Chinese, Korean, Japanese, Brazilian Portuguese and other languages.

To access Blog Search:

blogsearch.google.com
search.blogger.com
Blogger Dashboard

There are two ways to use Google Blog Search on the Navbar at Blogger.com. There are two buttons: one to search the blog you are currently viewing, and one to search all blogs.

Google is a little behind in blog search as Technorati, Ice Rocket and others have been indexing blogs for some time. However, I am sure Google will be at the top of the blog search business in no time. Soon Yahoo will follow.

This will spawn the blog search engine marketing industry, blog search engine optimization firms, and blog page optimization gurus... I can wait.

See you on Blog Search!

Eileen

Wednesday, September 14, 2005

*Hurricane Katrina - Our Experiences*

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Normally, my blog is devoted to advertising and marketing. However, after reading this story, and verifying it authenticity (visting the EMS Network Site), I felt compelled to post this where others may see it. This is a true story, from EMS workers who were in New Orleans for a conference. These are trained professionals, usually the first on the site of an accident or medical emergency. I do not think that someone like this would exagerate their experiences because what they see each day is more than most of us see in a lifetime. Please read... and pass it on...

Eileen

------------------------------------------------

Two days after Hurricane Katrina struck New Orleans, the Walgreen's store at the corner of Royal and Iberville streets remained locked. The dairy display case was clearly visible through the widows. It was now 48 hours without electricity, running water, plumbing. The milk, yogurt, and cheeses were beginning to spoil in the 90-degree heat. The owners and managers had locked up the food, water, pampers, and prescriptions and fled the City. Outside Walgreen's windows, residents and tourists grew increasingly thirsty and hungry.

The much-promised federal, state and local aid never materialized and the windows at Walgreen's gave way to the looters. There was an alternative. The cops could have broken one small window and distributed the nuts, fruit juices, and bottle water in an organized and systematic manner. But they did not. Instead they spent hours playing cat and mouse, temporarily chasing away the looters.

We were finally airlifted out of New Orleans two days ago and arrived home yesterday (Saturday). We have yet to see any of the TV coverage or look at a newspaper. We are willing to guess that there were no video images or front-page pictures of European or affluent white tourists looting the Walgreen's in the French Quarter.

We also suspect the media will have been inundated with "hero" images of the National Guard, the troops and the police struggling to help the "victims" of the Hurricane. What you will not see, but what we witnessed,were the real heroes and sheroes of the hurricane relief effort: the working class of New Orleans. The maintenance workers who used a fork lift to carry the sick and disabled. The engineers, who rigged, nurtured and kept the generators running. The electricians who improvised thick extension cords stretching over blocks to share the little electricity we had in order to free cars stuck on rooftop parking lots. Nurses who took over for mechanical ventilators and spent many hours on end manually forcing air into the lungs of unconscious patients to keep them alive. Doormen who rescued folks stuck in elevators. Refinery workers who broke into boat yards, "stealing" boats to rescue their neighbors clinging to their roofs in flood waters. Mechanics who helped hot-wire any car that could be found to ferry people out of the City. And the food service workers who scoured the commercial kitchens improvising communal meals for hundreds of those stranded.

Most of these workers had lost their homes, and had not heard from members of their families, yet they stayed and provided the only infrastructure for the 20% of New Orleans that was not under water.

On Day 2, there were approximately 500 of us left in the hotels in the French Quarter. We were a mix of foreign tourists, conference attendees like ourselves, and locals who had checked into hotels for safety and shelter from Katrina. Some of us had cell phone contact with family and friends outside of New Orleans. We were repeatedly told that all sorts of resources including the National Guard and scores of buses were pouring in to the City. The buses and the other resources must have been invisible because none of us had seen them.

We decided we had to save ourselves. So we pooled our money and came up with $25,000 to have ten buses come and take us out of the City. Those who did not have the requisite $45.00 for a ticket were subsidized by those who did have extra money. We waited for 48 hours for the buses, spending the last 12 hours standing outside, sharing the limited water, food, and clothes we had. We created a priority boarding area for the sick, elderly and new born babies. We waited late into the night for the "imminent" arrival of the buses. The buses never arrived. We later learned that the minute the arrived to the City limits, they were commandeered by the military.

By day 4 our hotels had run out of fuel and water. Sanitation was dangerously abysmal. As the desperation and despair increased, street crime as well as water levels began to rise. The hotels turned us out and locked their doors, telling us that the "officials" told us to report to the convention center to wait for more buses. As we entered the center of the City, we finally encountered the National Guard. The Guards told us we would not be allowed into the Superdome as the City's primary shelter had descended into a humanitarian and health hellhole. The guards further told us that the City's only other shelter, the Convention Center, was also descending into chaos and squalor and that the police were not allowing anyone else in. Quite naturally, we asked, "If we can't go to the only 2 shelters in the City, what was our alternative?" The guards told us that that was our problem, and no they did not have extra water to give to us. This would be the start of our numerous encounters with callous and hostile "law enforcement".

We walked to the police command center at Harrah's on Canal Street and were told the same thing, that we were on our own, and no they did not have water to give us. We now numbered several hundred. We held a mass meeting to decide a course of action. We agreed to camp outside the police command post. We would be plainly visible to the media and would constitute a highly visible embarrassment to the City officials. The police told us that we could not stay. Regardless, we began to settle in and set up camp. In short order, the police commander came across the street to address our group. He told us he had a solution: we should walk to the Pontchartrain Expressway and cross the greater New Orleans Bridge where the police had buses lined up to take us out of the City. The crowed cheered and began to move. We called everyone back and explained to the commander that there had been lots of misinformation and wrong information and was he sure that there were buses waiting for us. The commander turned to the crowd and stated emphatically, "I swear to you that the buses are there."

We organized ourselves and the 200 of us set off for the bridge with great excitement and hope. As we marched pasted the convention center, many locals saw our determined and optimistic group and asked where we were headed. We told them about the great news. Families immediately grabbed their few belongings and quickly our numbers doubled and then doubled again. Babies in strollers now joined us, people using crutches, elderly clasping walkers and others people in wheelchairs. We marched the 2-3 miles to the freeway and up the steep incline to the Bridge. It now began to pour down rain, but it did not dampen our enthusiasm.

As we approached the bridge, armed Gretna sheriffs formed a line across the foot of the bridge. Before we were close enough to speak, they began firing their weapons over our heads. This sent the crowd fleeing in various directions. As the crowd scattered and dissipated, a few of us inched forward and managed to engage some of the sheriffs in conversation. We told them of our conversation with the police commander and of the commander's assurances. The sheriffs informed us there were no buses waiting. The commander had lied to us to get us to move.

We questioned why we couldn't cross the bridge anyway, especially as there was little traffic on the 6-lane highway. They responded that the West Bank was not going to become New Orleans and there would be no Superdomes in their City. These were code words for if you are poor and black, you are not crossing the Mississippi River and you were not getting out of New Orleans.

Our small group retreated back down Highway 90 to seek shelter from the rain under an overpass. We debated our options and in the end decided to build an encampment in the middle of the Ponchartrain Expressway on the center divide, between the O'Keefe and Tchoupitoulas exits. We reasoned we would be visible to everyone, we would have some security being on an elevated freeway and we could wait and watch for the arrival of the yet to be seen buses.

All day long, we saw other families, individuals and groups make the same trip up the incline in an attempt to cross the bridge, only to be turned away. Some chased away with gunfire, others simply told no, others to be verbally berated and humiliated. Thousands of New Orleaners were prevented and prohibited from self-evacuating the City on foot. Meanwhile, the only two City shelters sank further into squalor and disrepair. The only way across the bridge was by vehicle. We saw workers stealing trucks, buses, moving vans, semi-trucks and any car that could be hotwired. All were packed with people trying to escape the misery New Orleans had become.

Our little encampment began to blossom. Someone stole a water delivery truck and brought it up to us. Let's hear it for looting! A mile or so down the freeway, an army truck lost a couple of pallets of C-rations on a tight turn. We ferried the food back to our camp in shopping carts. Now secure with the two necessities, food and water; cooperation, community, and creativity flowered. We organized a clean up and hung garbage bags from the rebar poles. We made beds from wood pallets and cardboard. We designated a storm drain as the bathroom and the kids built an elaborate enclosure for privacy out of plastic, broken umbrellas, and other scraps. We even organized a food recycling system where individuals could swap out parts of C-rations (applesauce for babies and candies for kids!).

This was a process we saw repeatedly in the aftermath of Katrina. When individuals had to fight to find food or water, it meant looking out for yourself only. You had to do whatever it took to find water for your kids or food for your parents. When these basic needs were met, people began to look out for each other, working together and constructing a community.

If the relief organizations had saturated the City with food and water in the first 2 or 3 days, the desperation, the frustration and the ugliness would not have set in.

Flush with the necessities, we offered food and water to passing families and individuals. Many decided to stay and join us. Our encampment grew to 80 or 90 people.

From a woman with a battery powered radio we learned that the media was talking about us. Up in full view on the freeway, every relief and news organizations saw us on their way into the City. Officials were being asked what they were going to do about all those families living up on the freeway? The officials responded they were going to take care of us. Some of us got a sinking feeling. "Taking care of us" had an ominous tone to it.

Unfortunately, our sinking feeling (along with the sinking City) was correct. Just as dusk set in, a Gretna Sheriff showed up, jumped out of his patrol vehicle, aimed his gun at our faces, screaming, "Get off the fucking freeway". A helicopter arrived and used the wind from its blades to blow away our flimsy structures. As we retreated, the sheriff loaded up his truck with our food and water.

Once again, at gunpoint, we were forced off the freeway. All the law enforcement agencies appeared threatened when we congregated or congealed into groups of 20 or more. In every congregation of "victims" they saw "mob" or "riot". We felt safety in numbers. Our "we must stay together" was impossible because the agencies would force us into small atomized groups.

In the pandemonium of having our camp raided and destroyed, we scattered once again. Reduced to a small group of 8 people, in the dark, we sought refuge in an abandoned school bus, under the freeway on Cilo Street. We were hiding from possible criminal elements but equally and definitely, we were hiding from the police and sheriffs with their martial law, curfew and shoot-to-kill policies.

The next days, our group of 8 walked most of the day, made contact with New Orleans Fire Department and were eventually airlifted out by an urban search and rescue team. We were dropped off near the airport and managed to catch a ride with the National Guard. The two young guardsmen apologized for the limited response of the Louisiana guards. They explained that a large section of their unit was in Iraq and that meant they were shorthanded and were unable to complete all the tasks they were assigned.

We arrived at the airport on the day a massive airlift had begun. The airport had become another Superdome. We 8 were caught in a press of humanity as flights were delayed for several hours while George Bush landed briefly at the airport for a photo op. After being evacuated on a coast guard cargo plane, we arrived in San Antonio, Texas.

There the humiliation and dehumanization of the official relief effort continued. We were placed on buses and driven to a large field where we were forced to sit for hours and hours. Some of the buses did not have air-conditioners. In the dark, hundreds if us were forced to share two filthy overflowing porta-potties. Those who managed to make it out with any possessions (often a few belongings in tattered plastic bags) we were subjected to two different dog-sniffing searches.

Most of us had not eaten all day because our C-rations had been confiscated at the airport because the rations set off the metal detectors. Yet, no food had been provided to the men, women, children, elderly, disabled as they sat for hours waiting to be "medically screened" to make sure we were not carrying any communicable diseases.

This official treatment was in sharp contrast to the warm, heart-felt reception given to us by the ordinary Texans. We saw one airline worker give her shoes to someone who was barefoot. Strangers on the street offered us money and toiletries with words of welcome. Throughout, the official relief effort was callous, inept, and racist.

There was more suffering than need be.

Lives were lost that did not need to be lost.

Bradshaw and Slonsky are paramedics from California that were attending the EMS conference in New Orleans. Larry Bradshaw is the chief shop steward, Paramedic Chapter, SEIU Local 790; and Lorrie Beth Slonsky is steward, Paramedic Chapter, SEIU Local 790 and Editor of the Gurney Gazette [California]


----------------------------

Read this and other EMS news on the EMS Network


Monday, September 12, 2005

Do You Think You Would Like to Work From Home?

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According to a recent Harris poll, 72% of adult Americans are thinking about starting a home-based business.

The joys and advantages of working from home are unmatched.
- stay at home with your children
- no commuting costs (gasoline, oil, maintenance, tires)
- work your own hours while attending school or while employed
- earn tax deductions on the portion of your home you use for office
- travel and work using wireless technology

Are you ready to tell your boss, BYE-BYE?

Visit this site today to see how easy Site-Sell has made working from home.

Start Today to Work From Home

Friday, September 9, 2005

How to Use Google AdSense to Earn Money from Your Website

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In the words of the GoogleGuy, anonymous Google employee who posts on Webmasterworld forum:
...sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit ... there's a whole universe of people who ... mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in the content of their sites without worrying very much about the costs of self-publishing information.


--------------------------------------------------------------------------------

Should I Use Google AdSense to Earn Money from My Website?

Site-Sell is the definitive guide on Google AdSense. Even if you do
not use Site Build It, please bookmark this page:
All I Need to Know About AdSense by SiteSell

--------------------------------------------------------------------------------

Ken Envoy, a real wizard at all things Internet, discusses Google AdSense and answers many questions that might occur to you as you contemplate using Google AdSense on your site. For instance, Ken discusses many strategies he has used on his daughter's test site and explains what worked and what did not.

This is the newest strategy that Ken shares with anyone who will read All I Need to Know About AdSense by SiteSell
Strategy #11) Use Google for search Intelligently As mentioned earlier, Google AdSense is composed of two major sections...

  • AdSense for content
  • AdSense for search
Most people think of Google AdSense as being synonymous with AdSense for Content. It's not. AdSense for search was released quite a bit later and was not given the proper fanfare it deserves by Google.

It has immense potential. It should be considered as the "other half" of Google AdSense.

Are you interested yet? If you are, read Ken's words. It is so much easier to understand than the information at Google. You will be glad you did!

God bless... Have a Great Weekend!

Thursday, September 8, 2005

Innovation and Advertising!

No comments:

Well, now I have seen everything! Here is a great site where you may browse RV related websites and play RV lotto and three different scratch games!


Advertise On RV Lotto

This RV-related traffic exchange is a great way to advertise your RV resort, RV accessories, RV parts, RV classifieds or outdoor related website.

You may use up to 24 lotto tickets weekly and 30 scratch tickets daily, so the chance are YOU WILL WIN!

RV Webmasters! Advertise on RV Lotto!


BTW, I have not gone nuts! I also am webmaster for an RV related site. I was really taken aback by the innovation used at this site.

Wednesday, September 7, 2005

If it Works, It is Featured on CoolAdz.com

1 comment:
CoolAdz.com is the outcome of several years of Internet marketing

As a webmaster and marketer, I wanted to provide quality information for both new and experienced marketers. If it is featured on CoolAdz.com, I have used the service and recommend you use it, too.

There are over 15 pages of resources, services, tips and help: AdlandPro, Classifieds, Cooladzmail, CoolAdzine, Design, Editing, Free Ads, Library, OptinBlast, Safelist, Search, Site-Sell, Tools, Traffic, Writing

Please visit today!

Saturday, September 3, 2005

Lost and Found Database--after Katrina

1 comment:
Found this database, a great help to families trying to find each other after Hurricane Kartrina.

If you have time, please browse the database. You might see that you know someone who needs help or has information about your loved ones. This is something YOU can do sitting right there at your computer.

GulfCoastNews_db_090505

I am editing this post on 9/9 to add a link to all resources to help Katrina survivors. Click here to visit the KinkyFriedmanBlog and view this impressive resource. If you are a Texan, have a look around. We really hope Kinky will be next governor of Texas.

Eileen

Thursday, September 1, 2005

Survivors Will Be Humilated

5 comments:

I stare at the destruction left behind in New Orleans by Hurricane Katrina--brought live to my living room by CNN.

I look at an elderly woman sitting in a wheelchair in 100 degree heat. She wears a face that says my life has never been easy, but I do not know if I will survive this.

She has been without food and water for three days. She is waiting for some official to take charge, someone to tell her and thousands of others that help is on the way.

There is another family standing on top of an apartment building that is holding up a sign that says HELP US. This is the third day I have seen this family signaling for help.

Now snipers are shooting at red-cross helicopters moving patients on life-saving devices to another hospital. They rescued all but one. The doctor helped red cross load the patients; a pocket of humanity.

Against the wall of the convention center, the dead are lined up under sheets. This seems to have shocked the people on CNN most. What do they think people should do, pitch the bodies in the river? The river is also full of corpses.

The mayor of
New Orleans just sent an SOS via an email to CNN. He says that it is impossible situation at the civic center--without food, water, a/c, electricity-- and that anyone that is able is going to walk out in the hopes of meeting relief at least half way. A lot of them are not going to make it.

There are conventioneers trapped at the Ritz Hotel in the French Quarter. They are running out of water and the food is gone. Some doctors who were attending a convention there have formed a clinic for people in the hotel and neighborhood; pockets of civilization remain.

I really cannot believe its happening in America. This is the third day and there has yet to be significant help from the Fedral government. Sheriffs from Wyoming are coming to help keep the peace, but we cannot get a FEMA agent from DC.

Our President came to Florida when the hurricane hit his brother's state, but he has not time until tomorrow or later to make an appearance. He is probably ashamed.

The Congress may reconvene in a few days, when they have time. They had time to meet at midnight to enforce the right to die of Terry Shiavro.

Let us fight for the survivors, the true American who is sitting on a sidewalk, surrounded by filthy flood waters and waiting for help--OUR HELP.

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