Powered by Intel, viewers will see a trailer in 3D from the DreamWorks movie Monsters vs. Aliens (nice tie-in).
There also will be a 60-second advertisement for SoBe Life Water featuring the dancing SoBe lizards that were so popular last year.
The lizards will dance Swan Lake with football players and movie characters. Viewers will be told to hold onto the 3-D glasses to view an episode of Chuck airing the next day.
Advertisement as entertainment is full engagement with your audience. This is going to rock.