Wednesday, January 7, 2009

Advertisement as Entertainment

Powered by Intel, viewers will see a trailer in 3D from the DreamWorks movie Monsters vs. Aliens (nice tie-in).

There also will be a 60-second advertisement for SoBe Life Water featuring the dancing SoBe lizards that were so popular last year.

The lizards will dance Swan Lake with football players and movie characters. Viewers will be told to hold onto the 3-D glasses to view an episode of Chuck airing the next day.
Advertisement as entertainment is full engagement with your audience. This is going to rock.


WebbieLady said...

Wow! Aside from the fact that is is 3D, it sounds so promising with the s^tars doing the promotions.. Indeed the target audience of teh ads will be amazed and the ad would really serve its purpose. Simply amazing idea.

Arno said...

I hope it doesn't lose effectiveness because it's so entertaining. Sometimes the fancy effects and graphics don't get the message through like they should.

hr ketel

CyberCelt said...

@webbielady-I think it might have been economics that forced collaboration, but I like it. I still laugh every time I see those lizards dance.

@arno-the lizards dancing was the most successful superbowl ad last year. We will see what happens this year.

Lee the Lizard said...

It'll be better in 3D but there's a 2D version on YouTube already!

There's also a behind-the-scenes video:


Anonymous said...

Even though the animation is fantastic, the marketing benefits are intangible. This is a large company spending ridiculous amounts of money and out of touch with its consumers... Looks more like an expensive marketing company did a GREAT job selling SoBee...
Today's marketing marketing success heroes are companies like red bull or Monster who are winning hearts of consumer more through grass roots marketing.

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