Saturday, May 6, 2006

Seven things NOT to do in SEO

Many marketers are trying to optimize their websites and blogs for search engines. In an ever-changing process, it is difficult to keep up with the acronyms and algorithms that populate the field of search engine optimization (SEO) and search engine marketing (SEM).

As far as what NOT to do, there are several SEO methods that search engines consider to be unethical search engine optimization techniques. You might realize some benefit using these techniques; however, your site will be eventually banned from search engines.
  1. automatically generated doorway pages - This once-acceptable method of directing traffic to your website is now seen as multiple pages with same content.

  2. cloaking and false redirects - Sending visitors to different pages than the search engine robots visit; putting another highly ranked site within frames on your site; hijacking visitors to legitimate sites. Cool Tip: Watch autosurfs for this trick.

  3. keyword stuffing - please view this blog post on Advertising for Success about Splogging for information about blog spam.

  4. hidden text or hidden links - Placing keywords or links in white text on white background, or black on black background.

  5. duplicated content on multiple pages - Content is king, but automatically generated pages utilizing RSS feeds, PHP or JavaScript will tag your site as common.

  6. misspelling of well-known web sites - For every known site, there is at least one misspelled knockoff site or the same site ending with another suffix (.net, .org, .ws). Beware of knockoff financial sites which might actually steal personal information if you try to login. Cool Tip: Do not ever follow a link in an email to a financial site.

  7. unrelated and centralized link farms - What do auto parts and medical products have in common? Nothing. Your incoming links should be related to your site content.
Tags: , , , ,

1 comment:

ebizbest said...

These are the things I just wanna add.

Google Score Card
1. Google considers the anchor text of incoming links and when they were first discovered
2. Google considers the appearance and disappearance of links over time
3. If a new website gets flood of new inboud links, the site will be considered legitimate if some links are from authoritative sites
4. If a stale webpage continues to receive new incoming links, it will be considered fresh
5. Google indicates that incoming anchor text links should contain a variety of different (yet related) key phrases and not be all the same
6. Google might consider links from fresh pages to be more important
7. Google considers links with long life span to be of higher value than links with short life spans
8. Google places more value on a site where link growth remains constant and slow
9. Google might record a distribution rating for all the age of all links

Killer SEO Software - Watch this underground, very little known SEO video


Related Posts with Thumbnails