Could it be? No more endless ads on primetime television:
- having to do with a certain part of male anatomy?
- showing someone floating through a field of pollen without a sneeze?
- ending with a speed-talker listing the thousands of side effects the drug might induce?
- provide objective information about drug benefits that reflect the drug's true efficacy as determined by clinical trials;
- show fair balance between the benefits and risks of advertised drugs by providing comparable time or space;
- present warnings, precautions and potential adverse reactions in a clear and understandable way without distraction of content;
- state that the advertisement is for a prescription drug and refer patients to their physician for more information and appropriate treatment;
- be targeted for age-appropriate audiences;
- and receive pre-approval from the FDA.
So, does this mean that there will be no more:
- personal testimonials to the efficacy of a new drug;
- Mr. Motor Mouth listing side effects at the end of commercial;
- fantasy backgrounds and music;
- inappropriate or unproved claims; and
- no more smiling man (with happy wife at home) shown during the day?