Monday, November 2, 2009

More on Marketing : Generation Y

MediaPost has a good synopsis the J.D. Power and Associates 2009 Teens and Early Careerist report.

MediaPost Publications Probing GenY'ers
. . . online conversation analysis of two subsets of Millenials finds that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long term growth opportunities.
Despite the title (probing?), this post is full of information on the teens (14-18) and early careerists (22-29). However, I do wonder what the subset name is for 19-21 year olds? I could suggest a few, but I am prejudiced by having two Gen Ys in the house.

8 comments:

Raisins said...

I will be visiting more often as you have done a good job, keep going..

CyberCelt said...

@raisins-Please leave the name of your blog or your name next time you comment.

Bruce said...

Nice post..keep up the good work.

http://www.seo-1-marketing-services.com

Tess said...

They are the Net Generation, the millenial generation.

CyberCelt said...

@bruce and @tess-your blogger profiles are not viewable. FYI

Michelle said...

Thanks for making this article, I find it very interesting and informative. Godbless

prestito said...

Historically, moms, teens, and college students have been the most sought after (and most difficult to understand) marketing demographics. Get these groups on your side and your product will be a success, especially when you are a small business looking for brand awareness and lead generation.

Search Engine Optimization said...

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