Thursday, Nov. 12- 1 PM EST
PPC Advertising and Geo-Targeting
Speaker: Dan Soha
Sponsored by Marin Software
Dan Soha gives advanced tips and tactics for using geo-targeting in a PPC campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns.
Tuesday, Nov. 17 - 1 PM EST
Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success
Speakers: Shari Thurow, Andrew Hally
Sponsored by Unica Corporation
How can you create a user experience that is customer-centric, targeted and responsive? Part I looks at how to build a user-friendly site, Part II shows a new solution that unifies web analytics, email marketing and web site personalization in one application. Tuesday,
December 1 - 1 PM EST
Ask the Search Engines: War Stories from the World Tour
Bill Muller, CMO of iProspect
Brian Kaminski, EVP, iProspect
John Shea, Account Executive, National Agency Team, Google
Rob Wilk, Director – Search Optimization & Strategy, Yahoo!
Patrick Harris, National Sales Manager, Microsoft Sponsored by iProspect
Do you have a pressing question for the Google, Yahoo! or Microsoft? This webcast will be entirely Q+A, with questions from the audience submitted live and in advance. Based on previous in-person sessions like this, topics will likely include the Yahoo!/Microsoft deal; biggest missed search opportunities in today's economy, mobile search -- an much more.