Tuesday, September 26, 2006

What Women Want ...

According to Euromonitor International, woman dominate online retail sales. Analyzing online expenditures by gender, age, wealth and education in over 70 market sectors and 35 countries, Euromonitor found that the influence of women in household expenditures is growing.
Female purchasing decisions were particularly dominant in skin care, colour cosmetics, baby food, depilatories, hair care and premium cosmetics. Male purchasing decisions were dominant in cigars, camcorders, beer, men's grooming products and video games.
No surprises here. For more information on women and their shopping behaviors, see eMarketer's Moms Online and Women Online reports. For basic differences between men and women online, please view Differences between men and women on the Internet on CoolAdzine for Marketers (May 13, 2006).

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