Female purchasing decisions were particularly dominant in skin care, colour cosmetics, baby food, depilatories, hair care and premium cosmetics. Male purchasing decisions were dominant in cigars, camcorders, beer, men's grooming products and video games.No surprises here. For more information on women and their shopping behaviors, see eMarketer's Moms Online and Women Online reports. For basic differences between men and women online, please view Differences between men and women on the Internet on CoolAdzine for Marketers (May 13, 2006).
Tags: women dominate online retail sales, differences between men and women online, Euromonitor International, eMarketer