Who Do You Turn to in a Crisis?

According to LexisNexis U.S., when consumers are faced with major life-changing events, such as a pandemic or a Class 5 hurricane, they trust traditional media--such as newspapers, magazines, television and radio--and not the blogosphere.

• Half of those surveyed said they would turn to network television for immediate news


• 42 percent said radio would provide what they need


• 37 percent of consumers would use daily local newspapers


• 33 percent would turn to cable news or business networks


• 25 percent would rely on Internet sites of print and broadcast media


• Only 6 percent would turn to Internet user groups, blogs and chat rooms

Tags: LexisNexis, trusted news sources, traditional news versus user generated content