Thursday, October 12, 2006

Who Do You Turn to in a Crisis?

According to LexisNexis U.S., when consumers are faced with major life-changing events, such as a pandemic or a Class 5 hurricane, they trust traditional media--such as newspapers, magazines, television and radio--and not the blogosphere.

  • Half of those surveyed said they would turn to network television for immediate news

  • 42 percent said radio would provide what they need

  • 37 percent of consumers would use daily local newspapers

  • 33 percent would turn to cable news or business networks

  • 25 percent would rely on Internet sites of print and broadcast media

  • Only 6 percent would turn to Internet user groups, blogs and chat rooms

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