Transparency? Disclosure? Become Opaque

Transparency Schmansparency: It's Not the Business of PR : Marketers Pay Us to Tell Stories, Not Bare All Advertising Age Posted by Eric Webber on 04.10.07

The basic idea floated by transparentists (I made up that word) is that the PR industry has to adopt a position of full and total disclosure, driven by the innate openness and accessibility to information available on the Internet.

Mr. Webber disagrees with transparency, opting to use the term translucent. I would have to say that some PR firms are downright opaque, dishonest and unethical. I would not say anything, except it is the same folk who blast blogging for pay. What do you think?

Tags: transparency, disclosure, public relations