The basic idea floated by transparentists (I made up that word) is that the PR industry has to adopt a position of full and total disclosure, driven by the innate openness and accessibility to information available on the Internet.Mr. Webber disagrees with transparency, opting to use the term translucent. I would have to say that some PR firms are downright opaque, dishonest and unethical. I would not say anything, except it is the same folk who blast blogging for pay. What do you think?