MediaPost Publications - (Even) Mobile Content Yearns To Breathe (Kinda) Free - 04/19/2007
A study of mobile audio content users (downloads, sideloads, mobile radio, etc.) found that more than three-quarters of them seem ready to swap commercial support for free content. While the carriers hoped that downloading music to phones would register as a value-add consumers would want to pay more to access . . .Findings of the survey from Yahoo:
Initial findings from the Arbitron/Telephia Mobile Audio Media Study show that roughly six percent of mobile subscribers say they have listened to audio content on their mobile phones in the last 30 days. In addition, the profile of today's typical phone-based audio user is classic early-adopter: 63 percent of these users are men and 71 percent are in the 25-44 year-old age group.
Can you guess what else they found? No one, no matter their age, gender or early-adoption status, wants to pay more for the privilege of paying to download music and videos.