The stock market is responding already to the hint of a merger, with Bloomberg reporting an 18 percent increase in share price of Yahoo!
Yahoo! Search Marketing, formerly Overture, published sponsored listings on MSN for several years, until MSN started their own in-house advertising platform.
Yahoo! and MSN are responsible for approximately 40 percent of all searches, while Google has almost 50 percent of the search market.
The name combinations are a little strange: YaMSN! MSNhoo! YaMShoNo? YaMShooN? You try it. Yahoo and MSN. What does that spell?