Big Screen TV or Your Cell Phone?

According to a study conducted by Ipsos Insight, conducted in December 2006 and January 2007, adults prefer to watch their video on their TV and not on their cell phone. Among adults who download video, only 11 percent view these videos on a PC, while 75 percent are viewed on TV. Even 12-to-24-year-olds watched over 60 percent of their videos on TV.

Brian Cruikshank of Ipsos said that:

the largest impediment to the consumption of longer-form digital video content is the viewing medium; most consumers would simply rather watch their favorite TV shows and movies on a large screen, not on their PC or mobile device.

Interesting. While hand held devices evolve into total media devices, people are still more likely to watch the video in their living room on a TV. We need to be able to beam content from our hand held devices and computers to our TV. Soon we will have a totally wireless home, with total communication from computer to TV to handheld to CD burner to stereo. I sure hope the network will keep track of all the remote controls! LOL

Tags: wireless world, Ipsos, media watched on TV