Search Insider » Blog Archive » Search In The Digital Media Ecosystem - read entire blog post here.
From the post:
1) As campaign budgets drop, the share that’s digital rises.
2) TV beats the Web in research studies.
3) Use search to create demand, not just capture it.
4) Bigger than Roddick vs. Federer: core vs. mass. One of the themes that arose was the struggle between reaching core versus mass audiences.
5) When it’s time to launch a site, pre-launch it with a coming-soon page to give engines a chance to spider it.