CoolAdzine for Marketers: Tagging helps us organize our universe

Tagging, the report on a survey conducted by the Pew Internet & American Life Project found that 28 percent of Internet users are taggers. That means they have tagged online content such as photos, news stories or blog posts.

Why Tag

Tagging helps us to personalize our experience on the Internet.
Tagging allows group sharing of knowledge, making it easier to find content.
Tagging is social in that it facilitates social groups forming around common interests.

Who Tags

Taggers are early adopters of technology, mostly under 40 years old with higher educational and income levels, and likely to have a home broadband Internet connection. Members of minorities that go online are more likely to tag than Caucasians. Men and women are equally likely to be taggers.

Where to Tag

These are the most popular sites that use tags to categorize content.

Flickr – a photo sharing site
Del.icio.us – a browser bookmarking site
Technorati – a blog search engine
YouTube – a video-sharing site

Future of Tagging

Tagging is likely to become more mainstream because of the platforms that make it easier to tag Internet content. Google allows labeling to organize email, Amazon encourages users to label published materials, Yahoo has made it easier to tag and store web pages. Most blogging platforms support tagging or labeling.

Tagging Sites on Socializer

Below are tagging sites on Socializer, a tool for automatic social bookmarking. Believe it or not, this is not a complete list of all the tagging sites; but it is close!