Behavioral Targeting is "Fixing to" Explode

Behavioral Advertising on Target... to Explode Online - eMarketer-read article

"Nearly $10.5 billion sends a very clear message about future strategies," says David Hallerman, eMarketer Senior Analyst and the author of the new eMarketer report, Behavioral Targeting: Advertising Gets Personal." "Four deals in 35 days — Google-DoubleClick, Yahoo!-Right Media, WPP Group-24/7 Real Media and Microsoft-aQuantive — are a clear indication of the onrush of brand-focused advertisers onto the Web.

See what lies ahead for advertisers and publishers alike--read the new eMarketer Behavioral Targeting: Advertising Gets Personal report.

Tags: eMarketer, behavioral advertising