Thursday, July 5, 2007

Free AMA Webcast : Web Analytics

Using Web Analytics to Impress Your CMO

Thursday, Thursday, July 19, 2007
10am PT/ 11am MT/ 12pm CT/ 1pm ET


  • Jim Sterne, President, Web Analytics Association
  • Akin Arikan, Senior Segment Manager, Internet Solutions Marketing, Unica Corporation
  • Marla Chupack, Moderator, American Marketing Association
Free, but registration is required:

This free, one-hour webcast will cover top lessons web analysts can teach the CMO, including how to:
  • Effectively communicate meaningful web analytics information
  • Use web analytics to drive corporate change
  • Apply metrics and KPIs to improve cross-channel marketing strategies
  • Leverage web analytics information to gain insight into the entire marketplace
  • Optimize advertising spend - Make marketing a more accountable process
  • Test strategy and messaging
  • Optimize individual customer relationships
  • Apply online behavior insights to online and offline campaigns
  • Engage offline prospects online to move them further down the sales funnel

Tags: , ,

No comments:


Related Posts with Thumbnails