Free AMA Webcast : Web Analytics

Using Web Analytics to Impress Your CMO

Thursday, Thursday, July 19, 2007
10am PT/ 11am MT/ 12pm CT/ 1pm ET

Presenters:

• Jim Sterne, President, Web Analytics Association
• Akin Arikan, Senior Segment Manager, Internet Solutions Marketing, Unica Corporation
• Marla Chupack, Moderator, American Marketing Association
  

Free, but registration is required:

http://www.marketingpower.com/webcast7-19-07

This free, one-hour webcast will cover top lessons web analysts can teach the CMO, including how to:

• Effectively communicate meaningful web analytics information
• Use web analytics to drive corporate change
• Apply metrics and KPIs to improve cross-channel marketing strategies
• Leverage web analytics information to gain insight into the entire marketplace
• Optimize advertising spend - Make marketing a more accountable process
• Test strategy and messaging
• Optimize individual customer relationships
• Apply online behavior insights to online and offline campaigns
• Engage offline prospects online to move them further down the sales funnel

Tags: AMA, webinar, analytics