Thursday, November 8, 2007

Newspapers Read Weekly

According to the analysis by Newspaper Association of America of Newspaper Footprint: Total Audience in Print and Online, a research study by Scarborough Research, almost eight out of ten adults read a newspaper, either in print or online.

Other findings:
  • 85 percent of individuals with a household income of $100,000 or more read a newspaper in print or online each week.

  • More than eight in 10 college graduates read a newspaper in print or online each week.

  • 82 percent of US adults who had made online purchases in the past year read a newspaper in print or online each week.
So, to reach the affluent, the educated and online shoppers, think NEWSPAPERS.

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