Yahoo! Still in the Game

The first time I heard of Yahoo! was when they acquired RocketMail, one of the first free web email providers. Yahoo! branded each email footer with Yahoo! and a tag line. Yahoo! has since become one of the top three search engines. Lately, they have made some questionable acquisitions that make it appear as if they are lacking a guiding management strategy.

I agree with Mark Simon from Search Insider » Don’t Underestimate Yahoo

He states that Yahoo! has what Google is lacking:

Strong, stable relationships provide unlimited upside . . . since inception, Yahoo has maintained good relations with the content partners. . . Unlike Google, which seems to regard the owners of the content . . . as "subjects," not partners, Yahoo treats these sources with respect in the form of licensing agreements.

Please visit and read the entire story on the site. It would be wonderful if a kinder, gentler search engine relieved Big G's stranglehold on the search engine market. Ask or Yahoo, or one of the many specialty search engines, may knock G@@GLE off their self-made pedestal.

We can only hope.

Tags: Yahoo, search engines