Webcast: Search as a Strategic Planning Tool
Tuesday, June 24, 2008
1 pm EDT (10 am PDT)
Gord Hotchkiss, Enquiro
James Lamberti, comScore
Search is an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market.
Webcast: National Brands Marketing Local
Wednesday, June 25, 2008
1 pm EDT (10am PDT)
Greg Sterling, Search Engine Land
The market present a real opportunity for "local search": tying consumer Internet research to offline conversions.