Tuesday, June 24, 2008

Webcasts: Search and Local Search

I am late getting these two webcasts posted. Either webcast would be a good investment of time for any marketer. This first one is TODAY.


Webcast: Search as a Strategic Planning Tool
Tuesday, June 24, 2008
1 pm EDT (10 am PDT)

Presenters:

Gord Hotchkiss, Enquiro
James Lamberti, comScore

Search is an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market.

Register here.


Webcast: National Brands Marketing Local
Wednesday, June 25, 2008
1 pm EDT (10am PDT)

Speaker:
Greg Sterling, Search Engine Land

The market present a real opportunity for "local search": tying consumer Internet research to offline conversions.

Register here.

2 comments:

Fotobuch said...

Hi..
Great post.I never heard about them before but thanks for sharing the information..I might recommend it to my friends as well.Im sure they will love it as much as i did.

Bob Chandra said...

Greg Sterling is a pretty knowledgable guy on local search. Local and Web are becoming more, not less intersected. Google is finding that there are far more "local" queries issued on their main web search page, than on Google Maps.

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