Microsoft Looks to JWT to Market New Search Engine - Agency News - Advertising Age
. . .the forthcoming campaign will be careful to not position "Kumo" as a competitor to Yahoo or Google and instead cast it as a reimagined search engine that ups the game by yielding fewer but more-focused results. The proposed strategy is probably a good -- if not the only -- way to go.Microsoft search is languishing in third place, declining 15 percent from February 2008 to February 2009. During this time, Google grew in share of consumer searches by 7 percent to 63.3 percent and Yahoo gained 5 percent to 20.6 percent share of consumer searches.
More here: A Sneak Peek Look at Microsoft’s New Kumo: A Spidery Cloud? A Cloudy Spider? | Kara Swisher | BoomTown | AllThingsD
On AllThingsD, there is an internal memo from Microsoft's search guru, Satya Nadella, urging all company employees to try the new search engine and provide feedback for improvement or bugs.
Nothing earth-shaking, but the memo contained these statistics:
- 40% of queries go unanswered;
- 50% of queries are about searchers returning to previous tasks; and,
- 46% of search sessions are longer than 20 minutes.
So, I guess we gotta keep searchin' searchin' . . . (Del Shannon lyrics)