Google Reveals Technique to Increase Ad Title Length! | ineedhits
So it seems the answer is dynamic keyword insertion. What is dynamic keyword insertion? It’s an advanced feature in AdWords which allows the advertisers to insert code into the ad text. Then when the searcher sees your ad, the keyword they used in that search replaces the code in you ad text.I have noticed that some advertisers are taking advantage of this technique. You will notice it, too; it throws the entire ad format off. Guaranteed to draw the eye to the ad. Read the entire ineedhits post for more information.