When you think of ways you want customers to describe your product or service, you'd probably want them to avoid that most dubious of superlatives: The Worst. But in a post at the Influential Marketing Blog, Rohit Bhargava says the Hans Brinker Budget Hotel in Amsterdam has for 15 years promoted itself as "the worst hotel in the world.". . .
- It lowers expectations so dramatically that travelers don't feel cheated.
- It appeals to its target demographic.
Bhargava's Marketing Inspiration is simple and pragmatic: "Sometimes being honest and giving people something to talk about is the only thing that really matters," he says.