. . . Ready to Eat Cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy & Eggs was the top category for Save to Card coupons.
Savings Printed in Last 12 Months Exceeds $1 Billion; June Sets Monthly Printed Savings Record
Women Apparel & Shoes was top category for codes and offers used to save on online purchases. Other top categories include Home & Garden, Toys & Hobbies and Computers & Software.
If you are involved in marketing online, you should be using and tracking the use of coupons. Increasing use of digital coupons will continue to rise until the economy improves. Use printable coupons on your website and in mobile downloads. Find a combination that works best for you.
Find out more at Coupons.com.