Saturday, November 18, 2006

Internet 3.0 Evolving Now

According to the New York Times:
From the billions of documents that form the World Wide Web and the links that weave them together, computer scientists and a growing collection of start-up companies are finding new ways to mine human intelligence.
According to Lydia Loizides, VP-Director, Technology & Media Experience Analytics, The Consumer Experience Practice, Interpublic Group:
The promise of Web 3.0 (otherwise known as the semantic Web in some circles) is that there will be a layer of meaning that will evolve over the existing Web and will eventually be able to sustain systems that will be able to reason--just like you and me.
Microsoft, Google or Yahoo may develop the first truly intelligent search engine. Your online behaviors and your saved preferences--as compared with users of similar demographics and behaviors--will enable extremely relevant search results. The search results will be a meld of advertisements, blogs, reviews, photographs, books, film footage, educational content sites, user-generated video, virtual tours, podcasts, moblogs and ... ?

The news is exciting and worrying. As we begin to merge our online activities and preferences into a virtual representation of self, do we want to disclose this same self to analytical dissection, behavioral targeting and search engine marketing--even if the result is finding the information we want in seconds? Think about it.

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1 comment:

Anonymous said...

Definitely both exciting and worrying. My husband already finds it worrying that sites like Amazon provide him with recommendations!

Better search results would be great, but not if it means having my internet activity tracked even more closely than it is already.


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