From the billions of documents that form the World Wide Web and the links that weave them together, computer scientists and a growing collection of start-up companies are finding new ways to mine human intelligence.According to Lydia Loizides, VP-Director, Technology & Media Experience Analytics, The Consumer Experience Practice, Interpublic Group:
The promise of Web 3.0 (otherwise known as the semantic Web in some circles) is that there will be a layer of meaning that will evolve over the existing Web and will eventually be able to sustain systems that will be able to reason--just like you and me.Microsoft, Google or Yahoo may develop the first truly intelligent search engine. Your online behaviors and your saved preferences--as compared with users of similar demographics and behaviors--will enable extremely relevant search results. The search results will be a meld of advertisements, blogs, reviews, photographs, books, film footage, educational content sites, user-generated video, virtual tours, podcasts, moblogs and ... ?
The news is exciting and worrying. As we begin to merge our online activities and preferences into a virtual representation of self, do we want to disclose this same self to analytical dissection, behavioral targeting and search engine marketing--even if the result is finding the information we want in seconds? Think about it.
Tags: Web 3.0, Web3.0, Web your way, semantic web, mine human intelligence, brands and consumer generated content