From the Small Business wiki:
Why merely read SmallBusiness when you could contribute some of your own knowledge and experience? Here, anyone can write or edit entries-its quick and easy!Wikis exist to facilitate all types of projects:
- The Fedora Project is sponsored by Red Hat but supported by the Linux community as an open source project.
- The MozillaWiki serves multiple purposes and provides support for users of the Mozilla software.
- MediaWiki is the free software wiki that was used to develop Wikipedia, the most well known wiki in all wikidom.
Wiki Marketing by Modern Marketing makes a good argument for the use of wikis for customer engagement.
The answer is that open systems, like wikis, that allow collaboration between a company and its clients are a powerful way to bring customers into a company culture and, in doing so, create a valuable community of advocates for a brand, product or commercial issue.EBay uses wikis customer written support FAQs, the Dallas Mavericks basketball team offers a fan-driven wiki for every game, and T-Mobile just launched a Sidekick wiki.
According to Mr. Sam Bell, senior manager-marketing for T-Mobile:
T-Mobile created a wiki to provide support for Sidekick fans, who are extremely social, tech-savvy and often fiercely independent. . . We wanted to create an official community where fans could connect and freely share information.I believe there may be an opportunity in wiki marketing. Stay tuned as I learn something new. LOL
Tags: wiki, online collaboration, user generated content, community-supported wiki marketing