Saturday, April 28, 2007

Behavioral Targeting Concisely Explained

New highly informative website from Jumpstart Automotive Media on behavioral targeting. Visit What is BT for concise answers to BT questions you may have. The automotive industry were early-adopters of Behavioral Targeting because of its proven ability to identify people in the researching stage of the car buying process, retargeting these same individuals on other non-research websites and then targeting advertising toward the now qualified automotive prospect.

From the What is BT website:
Research indicates that the average car shopper is in-market anywhere from 8 to 12 weeks from the moment they become in-market to the time they make their vehicle purchase. During this time, car shoppers spend roughly less than 3% of their total online time actually conducting research. That means 97% of their time online is spent on non-automotive research sites.
If you have questions about behavioral targeting and want more information, the site has a nice BT resource reading list. Or you may view a collection of articles on BT from CoolAdzine for Marketers.


4 comments:

Jess said...

Wow, all those websites you just posted with this post were all quite helpful and interesting. Those are some statistics though, 8 to 12 weeks...hhmm...

Tricia said...

Interesting information there. Hmmm doesn't 8 to 12 weeks to shop for a car sound a bit high? I spent about that length of time when I was looking for my house, but only about four weeks when I was looking for a car.

CyberCelt said...

@jess-how long did it take you to find your last car?

@tricia-must be a site for men...LOL. When my son wrecked my car, I had to find one that week.

şömine said...

I think so good thank you for sharing

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