From the What is BT website:
Research indicates that the average car shopper is in-market anywhere from 8 to 12 weeks from the moment they become in-market to the time they make their vehicle purchase. During this time, car shoppers spend roughly less than 3% of their total online time actually conducting research. That means 97% of their time online is spent on non-automotive research sites.If you have questions about behavioral targeting and want more information, the site has a nice BT resource reading list. Or you may view a collection of articles on BT from CoolAdzine for Marketers.
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4 comments:
Wow, all those websites you just posted with this post were all quite helpful and interesting. Those are some statistics though, 8 to 12 weeks...hhmm...
Interesting information there. Hmmm doesn't 8 to 12 weeks to shop for a car sound a bit high? I spent about that length of time when I was looking for my house, but only about four weeks when I was looking for a car.
@jess-how long did it take you to find your last car?
@tricia-must be a site for men...LOL. When my son wrecked my car, I had to find one that week.
I think so good thank you for sharing
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