Wednesday, April 18, 2007

Google Me, Guidester?

MediaPost Publications - A Guide To AdWords Applied - 04/17/2007
The applications of the Guidester and AdWords models can be extended just about anywhere, though it’s worth following the Guidester approach of deciding under which circumstances advertisers can bid and which ones allow for more “natural” listings.
Guidester provides search technology for retailers’ sites, making it a sort of Google Custom Search Engine for ecommerce. Guidester comes with built-in trademark protection. If a customer has a brand preference and wants to see Sony models under $500, advertiser bids are not factored in.

You should read this article by David Berkowitz, director of emerging media at 360i.

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