Wednesday, April 25, 2007

No More Landing Pages

The battle cry: no more landing pages!

The Ion blog has an article about the beginning of the No More Landing Pages movement. Evidently, this movement is garnering supporters throughout the Internet.

There is actually a dedicated No More Landing Pages blog where you may read the latest news on the revolution. LOL Some members of the movement were protesting at ad:tech and the police made them leave.

Do you use landing pages? If so, what has been your experience? If not, what is your opinion of this movement. Let me hear you...


Jess said...

I have actually never heard of landing pages! My opinion on this movement is that if there are enough supporters, get rid of them!

CyberCelt said...

@jess-Landing pages are either static or generated pages that have nothing on them except information about the term for which somone searched with a link to the website.

Anna Talerico said...

Jess, sometimes a landing page also has a form on it. So, a bit of information about the search term, and a form or links. Landing pages are usually pretty ineffective (industry average conversion rates are less that 4% on these pages), and are bad brand experiences. Which is why we demonstrated at ad:tech :) Cybercelt, thanks for mentioning the protest and resulting ruckus!


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