According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment. Face-to-face revenue has surpassed that of its print counterpart for the first time: In 2006, business media trade shows accounted for 36% ($11.3 billion) of industry revenue; magazines accounted for 35%. Events are the third-fastest growing segment of business media, surpassed only by digital and custom media.
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2 comments:
Wow, I'm surprised it's growing considering so many people just want to stay home and whatnot. Very interesting.
@jess-I like trade shows. Lots of free goodies and you get to see the latest gadgets and applications.
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