Thursday, April 26, 2007

We Love Trade Shows

American Business Media - Face-To-Face

According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment. Face-to-face revenue has surpassed that of its print counterpart for the first time: In 2006, business media trade shows accounted for 36% ($11.3 billion) of industry revenue; magazines accounted for 35%. Events are the third-fastest growing segment of business media, surpassed only by digital and custom media.


Jess said...

Wow, I'm surprised it's growing considering so many people just want to stay home and whatnot. Very interesting.

CyberCelt said...

@jess-I like trade shows. Lots of free goodies and you get to see the latest gadgets and applications.


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