The Growth of Alternative out-of-home Media

Alternative out-of-home media spending in Video Advertising Networks, Digital Billboards and Ambient Advertising increased 27.0 period to $1.69 billion in 2006, and is projected to grow at an accelerated 27.7 percent rate in 2007.

According to the PQ Media Alternative Out-of-Home Media Forecast 2007-2011, alternative out-of-home advertising is one of the fastest-growing segments of the media industry, expanding at double-digit rates every year from 2001 to 2006 and posting compound annual growth of 22.6 percent.

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The growth of alternative out-of-home media far outpaced that of the overall advertising industry as well as the total out-of-home media sector, which was one of the fastest-growing advertising sectors in the 2001-2006 period. The overall advertising industry expanded 6.4% in 2006, while total out-of-home advertising increased 10.6%, amplified by the 27.0% growth in alternative out-of-home media, according to the report.

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Tags: PQ Media, out-of-home media, video advertising networks, digital billboards, ambient advertising