Friday, March 5, 2010

Are Millennials Different?

The Pew Research Center's most ambitious examination to date of America's newest generation, the 50 million Millennials.

At any given moment in time, age group differences can be the result of three overlapping processes, says the report.
  • Life cycle effects. Young people may be different from older people today, but they may become more like once they themselves age
  • Period effects. Major events affect all age groups simultaneously, but the degree of impact may differ according to where people are located in the life cycle
  • Cohort effects. Period events and trends often leave a particularly deep impression on young adults that stay with them as they move through their life cycle

Generational names are the handiwork of popular culture, says the report. Some are drawn from a historic event; others from rapid social or demographic change; others from a big turn in the calendar:
  • The Millennial generation falls into the third category. The label refers those born after 1980, the first generation to come of age in the new millennium.
  • Generation X covers people born from 1965 through 1980. The label long ago overtook the first name affixed to this generation: the Baby Bust. Xers are often depicted as savvy, entrepreneurial loners.
  • The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. It's a classic example of a demography-driven name.
  • The Silent generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II, their "Silent" label refers to their conformist and civic instincts. It also makes for a nice contrast with the noisy ways of the anti-establishment Boomers.
  • The Greatest Generation (those born before 1928) "saved the world" when it was young, in the memorable phrase of Ronald Reagan. It's the generation that fought and won World War II.
Read the complete Pew report and view the graphics here.

    5 comments:

    Heru Kurniawan said...

    I didn't know whats millenials..could u explain to me.

    thanks

    cathi said...

    Hello
    Thanks very much for all this very important information, I wish more success to this very interesting blog
    http://01-business.blogspot.com

    Wendy Greer said...

    I'd never thought of myself as generation X before! How funny.
    Anyway - the question I was looking for an answer to relates to digital natives as a demographic - do you have a definition or birth range for that?

    CyberCelt said...

    @Heru-millenials are people 13-24 years old, also called Generation Y and Echo Boomers.

    @cathi-Thanks for stopping by.

    @wendy-Digital Natives = People Under 30, which also includes:
    * Totally Wired Generation = people 14-29 years old
    * Generation Next = people 16-25 years old
    * Millennials = people 13-24 years old, also called Generation Y and Echo Boomers

    Matt said...

    I've never thought of myself as part of a generation, but if I reflect a little, such a thing differentiate me from my father and grandfather. There will always be things that I'll never understand.

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