Tuesday, March 16, 2010

Generation Name Games

I have written about marketing and generational classifications for years.  It seems most marketers want to group, classify and label people by age.  I guess it is in our genes!  LOL

As new generational names and subdivisions come up, I put them in my list to keep them straight.  As of today, here is my list.  I have been waiting for further divisions as Generation Y and the Matures both span too many years to group together.

 Digital Natives = People Under 30
- Totally Wired Generation = people 14-29 years old
- Generation Next = people 16-25 years old
- Millennials = people 13-24 years old, also called Generation Y and Echo Boomers

Generation X = people 25-41 years old

Boomers = People 42-60 years old
- Generation Jones, born 1954 to 1965 (42-54 years old)
- Baby Boomers were born 1942 to 1953; (55-65 years old)

Matures = People 61-75 years old

For the benefit of other marketers who stumble upon this blog, I have linked to the more recent of my posts on this subject.below with date of publication and a short blurb.  If you are interested in reading the entire post, just click the title of the post.  But, remember, it is our uniqueness that makes us who we are . . .
So, let us not be blind to our differences - but let us also direct attention to our common interests and to the means by which those differences can be resolved.  John F. Kennedy (1917 - 1963) 

Are Millennials Different?
Mar 05, 2010

The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. ...

More on Marketing : Generation Y
Nov 04, 2009

online conversation analysis of two subsets of Millenials finds that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long .. .

millennials are tech savvy and sociable
Dec 10, 2008

this generation is the largest generation since the boomers. millennials will make as big an economic impact as that generation. the economic impact will be different as they look at the world very differently than boomers. ...

marketing to generation x
Nov 15, 2008

gen x is the second most important marketing demographic after baby boomers. there are 83.8 million generation xers in the usa. generation x's total income was $3.67 trillion in 2007, projected to grow to $4.2 trillion in 2017. ...

life at 100 years old
Aug 12, 2008

gi (ages 84-98); silent (ages 63-83); baby boomers (ages 44-62); gen x (ages 30-43); millennials (ages 20-29). key findings of the 2008 survey: centenarians say staying close to friends and family is most important to healthy aging (90 ...

wandering amongst the digital natives
Jun 08, 2008

digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old - millennials= people 13-24 years old, also called gen y and echo boomers ...

more generational subdivisions
Mar 25, 2008

digital natives ~ so, we add the term digital natives to our preexisting generational terms. digital natives = people under 30 - totally wired generation = people 14-29 years old - generation next = people 16-25 years old ...

blame it on the internet
Mar 22, 2008

this shift is strong among digital natives, people under 30 years of age. so, what are we to do? personally, i read blogs, scan news sites and watch the daily show with jon stewart and the colbert report on tv for my news. ...

Boomers : We are so misunderstood
Feb 06, 2008

A survey of 1320 baby boomers by Edelman, found that only 71 percent of those surveyed defined themselves as boomers, which means 22 million Americans do not consider themselves as part of the demographic. ...

generation jones : boomers gone wild
Jul 07, 2007

this is a great post on naming of the generations. evidently, boomers born after 1954 are the generation jones and they have been neglected, and they are not going to take it any more! lol the other boomers get a social network | ...

marketing to the totally wired generation
May 02, 2007

born between 1979-1994, there are 60 million of these toddlers-to-teenagers, more than three times the size of generation x. the totally wired generation is the biggest thing to hit america since the 72 million baby boomers...

boomers and the third age
Apr 04, 2007

over 1210 adults 40+ years of age were surveyed to help marketers learn the interests, preferences and habits of boomers and their use of online media. some surprising statistics were unveiled by this study. ..

boomers rule
Apr 04, 2007

the ad business is woefully out of touch with baby-boomer buying power. young ad people think older people are stuck in their ways, so it's a waste of money to try to get them to change brands. but at the what's next boomer business ...


Anonymous said...

Joe Genco

I'm confused? I'm 40 now so do I transfer from genX to baby boomer when I turn 42?
Either way, I'm getting too old...how do I stop this train?

Alastair said...

Aha, the ever moving escalator with no sign of where to get off, we just keep getting older. But as a 41 yr old I have to say I'm a Gen X with digital tendancies hehe. I'd find it fascinating to see how these ages resolve into what hobbies and activities too.


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