Saturday, November 15, 2008

Marketing to Generation X

According to eMarketer:
Gen X presents unprecedented challenges to marketers. The media they use is fragmented. They embrace a wider range of lifestyles than previous generations. And, weaned on MTV and cable television, they are largely immune to traditional advertising.
Gen X is the second most important marketing demographic after Baby Boomers. There are 83.8 million Generation Xers in the USA. Generation X’s total income was $3.67 trillion in 2007, projected to grow to $4.2 trillion in 2017.

Read the summary of Generation X: Coming of Age Online!

3 comments:

Charles Bjørnsen Ravndal said...

Hello there Cybercelt! It's been a long and now I finally back in blogosphere. Just dropping by to say hi. Hugs from moi!

AdBizGuy said...

Well-done blog, but I have to respectfully disagree with you on one key point. I work in the ad industry, with three of the largest ad agencies in the world, and I can tell you that neither Boomers nor Generation X are the hot ad demo these days...that honor goes to Generation Jones, born '54-'65 between those two generations.

Especially now, with GenJoneser Obama's victory, you'll see that much more interest and buzz about GenJones, which is 26% of all U.S. adults, has the highest disposable income of all generations, and is surprisingly receptive to persuasive messaging despite the "advanced" age (42-54 yrs old) of its members (this latter point partly explains why Jonesers were such big swing voters in the election a couple of weeks ago).

CyberCelt said...

@Charles! I am coming to your blog.

@adbizguy-I just report what I read. I cannot keep up with the generations! LOL

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