Gen X presents unprecedented challenges to marketers. The media they use is fragmented. They embrace a wider range of lifestyles than previous generations. And, weaned on MTV and cable television, they are largely immune to traditional advertising.Gen X is the second most important marketing demographic after Baby Boomers. There are 83.8 million Generation Xers in the USA. Generation X’s total income was $3.67 trillion in 2007, projected to grow to $4.2 trillion in 2017.
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