Wednesday, May 2, 2007

Marketing to the Totally Wired Generation

Teen media and marketing blog Ypulse has partnered with Modern Media Partners to produce 2007 Mashup, a two day conference held July 16-17 at the Nikko Hotel in San Francisco, California.

Here is a peak at the agenda, which will explore marketing to the totally wired generation, Y Gen.
Born between 1979-1994, there are 60 million of these toddlers-to-teenagers, more than three times the size of Generation X. The totally wired generation is the biggest thing to hit America since the 72 million baby boomers.

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