Wednesday, May 2, 2007

More on Opacity, Less on Disclosure

Advertising Age - You Call This Transparency?
. . . Google and Apple, don't pride themselves on anything approaching two-way dialogue with consumers or journalists and both are, by and large, tight-lipped companies that communicate to outside parties on their own terms. . . . Guess where those two opaque firms came in on Wired's annual list of the 40 most innovative tech companies? First and second place, respectively.
I liked this article. Opacity seems to be a new term. You saw opaque here, on CoolAdzine, first.

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