Google searchers may or may not have noticed a slight change in their search results the week of March 26, but advertisers did -- and the verdict is in. Google's decision to change the background color for sponsored links from blue to yellow, as well as the clickability of these ads, has yielded positive results for both advertisers and Google users.I hate not noticed the difference before I saw this article. When I looked today, the Google paid listings were highlighted in pink. For some reason, the highlighting looks old school. Do you remember how webpages used to look? With lots of highlighting, CAPITALS, !!!!!!! and underlining?
Google also changed the clickable area on the advertisement. Now you must click on the headline. Marketers have been doing this forever. Making their Google Adsense URL line the same color as the background to hide it so that the headline would be the clicked.
I do not know about the colors, but the clickable area change seems like a good idea. What do you think?