Wednesday, June 20, 2007

Nissan is Getting the Game On!

Nissan USA is offering a free download of a Nissan Sentra SE-R for the Forza Motorsport 2 game for the Xbox. Gamers may also participate in a high-performance race on Xbox Live in August.

Advertising Age - Beyond In-game Ads: Nissan Takes Growing Market to Different Level
It's the latest trend in a burgeoning in-video-game advertising market: Don't just put ads in the game; instead, reward gamers with extra levels, aftermarket add-ons and accoutrements, which drive not just awareness but affinity among a hard-to-reach, often fleeting demo.
Added value may be the ticket to engaging gamers with brands that do not quite fit into advertisements in games. Nissan takes the lead in this ...

1 comment:

Thomas said...

I think this is an interesting take on manufacturer's advertising technique. I think its brilliant! Great idea to get into the heads of the younger generation.


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