Advertising Age - Beyond In-game Ads: Nissan Takes Growing Market to Different Level
It's the latest trend in a burgeoning in-video-game advertising market: Don't just put ads in the game; instead, reward gamers with extra levels, aftermarket add-ons and accoutrements, which drive not just awareness but affinity among a hard-to-reach, often fleeting demo.Added value may be the ticket to engaging gamers with brands that do not quite fit into advertisements in games. Nissan takes the lead in this ...
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1 comment:
I think this is an interesting take on manufacturer's advertising technique. I think its brilliant! Great idea to get into the heads of the younger generation.
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