Internet advertising, blog marketing, writing for success, online promotion, graphic design and comic relief.
Tuesday, June 26, 2007
Viral YouTube Dove Evolution Won at Cannes
The film winner at the Cannes Lions International Advertising Festival was Dove's Evolution from Ogilvy, Toronto. Evolution was a 60+ second spot; it made the cut because someone at one point had run the advertisement on TV.
So, is it art? Is it an advertisement? Or, is it a statement? What do you think of this ad?