Saturday, August 25, 2007

Is Google Effecting Your AdWords Campaigns?

It has been two weeks since Google announced it was changing AdWords placement policy. Instead of using the quality score of an advertisement and the average CPC to choose which ad is placed above the natural search results, Google added the maximum CPC into the equation.

It has been said, repeatedly, that Google changed AdWords to increase profit margins. On the other hand, Google claims the change is of benefit to users by presenting better ads and that marketers now have more placement control over their advertisements.

I do not use AdWords. If you do, please drop a short comment about your experiences over the past two weeks. I am curious and I am sure other readers are as well. Thanks!

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