Thursday, August 16, 2007

Massive Marketing Mistake

Did you know that placing a tonneau cover on your pickup truck bed can increase your gas mileage by 7-10 percent? I read this on a biodiesel forum and then went searching to see if it is true. I found numerous references to the gas savings.

Now, I am just baffled. If marketers know that a product will save gasoline, why are they not using it in their advertising for these aftermarket products? Trucks are notorious gas guzzlers and adding three to five miles per gallon is quite a cost savings.

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