Read the article: Research Brief » Blog Archive » Women’s Mind-Set Defines Shopping Habits
From the article:
Download the PDF of Women Amplified (Unraveling her shopping DNA: AMP Agency Reveals Four Lifelong Shopping Mind-Sets) from AMP Agency.
The report states that there are distinct approaches to shopping, and identified and segmented women across four distinct mind-sets or "Shopping Genes" :
- The Content Responsibles (Practical, Loyal, Efficient)
- The Natural Hybrids (Confident, Balanced, Classic)
- The Social Catalysts (Social, Smart, Trendy)
- The Cultural Artists (Creative, Impulsive, Adventurous)
This study finds that we are born with shopping behaviors, and they are set in stone. I disagree, but see what you think.
When I was young, I was a Social Catalyst. As I aged and then became a mother, I turned into a Social Hybrid. Now I am a Content Responsible. I have never been a Cultural Artist; mostly, I believe, because I have never had money to burn.
Which reminds me, where do thrift shoppers fall in these categories? We are the women who take atavistic pleasure in finding the designer dress or shoes at Goodwill, and find it extremely relaxing to spend a day fingering the remnants of other people's lives.
What mindset are you?