Monday, November 19, 2007

Word of Mouth Marketing Forecast

The Word of Mouth Marketing Summit (November 14-15, 2007), was the scene of an announcement concerning word of mouth (WOM) marketing put a smile on the face of many marketers.

From the WOMMA Word for November 19:

The Word of Mouth Marketing Forecast 2007 by PQ Media is the first ever comprehensive study of the size and growth of the word of mouth marketing industry.
According to the research presentation, which was delivered by Patrick Quinn, President and CEO of PQ Media, marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services . . . more than $3.7 billion in 2011.
Click here to request the Executive Summary from PQ Media.

What does this mean for you? Blogs are a great vehicle for word of mouth marketing. Remember to keep your word of mouth transparent and honest.

If you are paid for reviewing sites, products or services, disclose it. To review it, you must use it first. Make your review helpful by pointing out any problems you encounter while using the product, site or service.

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