By eliminating the deals now, the studios will no longer be obligated to pay the writers even if the strike ends in the next month or two. Well, it look like another season of MORE reality shows and reruns and less new content. Television as media may be hurt by this as more people rent movies and games, or watch Internet television instead of TV.
I feel for the writers who lost their jobs from this strike. Going for months without a paycheck is extremely difficult, especially if the strike spans the holidays.