Wednesday, January 16, 2008

The American Ho-Hum?

Could it be that American Idol has saturated the market in the USA? According to preliminary Nielsen data, premiere night for American Idol received a 13.8 rating among adults 18-49. which is down 13 percent from 15.8 rating last year and down 10 percent from 15.3 rating in 2006. Among total viewers, American Idol was seen by an average of 33.2 million, down 11 percent from last year.

'American Idol' Premiere Lowest Rated in Four Years - Advertising Age - James Hibberd: Rated
"Idol" fell from last year's series-high premiere perch, yet was once again a ratings titan that readily blew away all competitors Tuesday night, as well as all other network premieres from earlier this season.
There are so many new reality shows, like The Biggest Loser, that may appeal to people. Not everyone can be a rock star, but we can all lose weight. Is that it? LOL

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