AMA Webinar : Overcoming Barriers to Innovation

Overcoming Barriers to Innovation:
Five Ways New Research Approaches Can Help

Thursday, February 14, 2008 10 am PST (GMT -8 hours, San Francisco)

Panelist(s) Info:
Mike Waite, VP of Panels and Communities at MarketTools
Bob Bruce, Chief of Research at MarketTools
Marla Chupack, Moderator, American Marketing Association

Free, but registration is required.

In this webcast, you will learn how these companies are solving five common problems with the innovation process:

• Not knowing where to focus – Learn how to identify which consumer needs represent strategic opportunities for your business
  
  
• Too few big ideas – Learn how to reveal new, out-of-the-box solutions to those consumer problems
  
  
• Too many weak ideas – Discover how to quickly identify which ideas are winners
  
  
• Difficulty evaluating feasibility – See how you can evaluate feasibility and spot hidden development challenges early on
  
  
• Fuzzy benefits – Discover how to identify the most meaningful points of difference so you can communicate your ideas in motivating and relevant ways

These free webinars are a great opportunity to learn new skills and to network. They are not the most high-tech event, which is surprising when you think of the association putting these on. However you will learn from experts and usually you receive a free whitepaper or a copy of the presentation. Do not forget to register. You should download the software before the webcast starts in case of problems.

Tags: webcast, AMA, marketing