Web Analytics and Beyond: Bridging the Online-Offline Gap
Date: Thursday, May 15, 1 pm EDT
Speakers: Christine Churchill, KeyRelevance; Keith Maddox, SiteAcuity
Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.
Webcast is free, registration is required.
Webcasts run about 40-50 minutes and start at 1 PM Eastern Time.